Cadillac UI Motion Design

UI Motion Design for GM's Luxury Brand

Date

2023

Role

Motion Designer

Visual Designer

Overview

I had the privilege of working on the most technologically advanced Cadillac yet with the team at Territory Studio. I was tasked with spearheading the UI motion design system for both the ESCALDE IQ and the CELESTIQ models.

The centerpiece of the interior for both cars is a pillar-to-pillar, 55-inch-diagonal advanced HD display — the largest in the segment. The driver-side display — with pixel density comparable to an 8K screen — shows driver and shared vehicle information, while the passenger side allows the occupants to play media, use the internet capability, connect their smartphones, and more.

Approach

Working closely with the General Motors team from concept stage to production, we designed aspects of the CELESTIQ and ESCALADE IQ user interface which furnishes it’s unique infotainment technology.

My role on the team was to both finalize UI interaction behavior throughout the vehicle, on top of bringing to life the main 55-inch diagonal display. The final version of the animated user flows were featured in the debut of the show cars.

Digital Controls

The display system hosted UI experiences to control complex and wide ranging in-car options, 3D motion design featured on a pillar-to-pillar 55” curved screen that serves as both instrument panel and infotainment system. I worked alongside UX and UI designers to build the composed driver and passenger 'story' which highlighted key functions and drive modes in the car.

This accounted for in-car functions such as media and entertainment, navigation, parking assistance, ADAS applications, climate and seat control, speed, fuel level, trip, temperature, and air vent control.

Center Controller Tutorial

Aside from the CELESTIQ, I designed and animated various other UI interactions either for concept or production level vehicles which appear on the center infotainment screen.

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One of these is an animated walkthrough of the interaction patterns for the center console rotary controller. The goal was to present user interactions in an elegant way that carried the brand identity.